MAKING THE BRAND FEEL HUMAN
Industry: Event Catering Year: 2024
THE CHALLENGE
Coffee Trike delivers a standout coffee experience at events across the England, serving from a beautifully designed, mobile coffee bike.
While the product was strong and well-loved in person, the brand’s digital presence didn’t reflect its quality. Social channels were underdeveloped, content lacked impact, and visibility among the right audience was limited.
The challenge was to translate a memorable, real-world experience into a compelling online presence — and make the brand impossible to ignore.
THE APPROACH
We focused on positioning Coffee Trike as more than a coffee service — but as an experience people want to film, share, and remember.
A short-form, video-first content strategy was activated across TikTok, Instagram, and YouTube, designed to capture atmosphere, movement, and personality in real event settings.
To amplify reach and accelerate growth, high-performing content was supported with paid social, ensuring the right people saw the brand at the right moment.
THE OUTCOME
The campaign established a strong foundation for Coffee Trike’s digital presence, significantly increasing visibility to the brand’s social channels.
Most importantly, the brand’s online presence was elevated to match the quality and personality of the real-life Coffee Trike experience — creating a platform the business could confidently build on beyond the campaign.